The project was to create a logo for a Pop up event series titled “The Launch”.
The Launch is a pop up artist development mixer for visual and music artist.
Each discipline will share 2 pieces of work for constructive criticism and
feedback. Those who attend will have a chance to experience first – hand local
talent and also vote on 1 artist in each category to be launched. Art will be
played and displayed anonymously to preserve artistic integrity. Winner will be
announced through social media @LaunchSeries Instagram account and blog.
Here is the process of the logo.